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Hotel Fam Club

We wouldn't be as cheeky to say it's a "no brainer" but it could be worth considering this shoulder season.... Here's why

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Hotel Fam Club isn’t about influencers, freebies, or “content for content’s sake.” It’s a professional network of entrepreneurial travel advisors, hotel-loving business owners who only earn when they sell.

 

Our members take part in individual familiarisation stays designed to give them first-hand knowledge of your property, so they can sell with confidence and expertise. Unlike group fam trips, these stays are low-key, personal and directly tied to bookings.

 

The real value for partners? Reach + revenue.

 

When one advisor stays, their insight isn’t just shared with their own clients, it’s also amplified across our network of paid members, each with a live client base actively looking, engaged, and booking. That means your property gets exposure across multiple advisors’ networks, not just one.

 

This isn’t content creation or influencer marketing.

It’s professional travel advising.

 

We create win win partnerships:

 

  • Advisors gain first-hand expertise.

  • Your property gains a faster, more focused sales funnel.

  • You save on rising OTA costs and fill shoulder-season gaps with high-value direct business.

 

Hotel Fam Club is designed to move you straight to the bottom of the funnel. Our advisors are already working with pre-qualified clients. A familiarisation stay gives them the confidence to recommend you directly, cutting through OTAs, influencers, and generic listings.

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We’ve been lucky enough to work with some wonderful brands already, including…

PRESS

The influencer vs travel agents conversation has helped generate great exposure.

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AWARDS

Hotel Fam Club was shortlisted as a Finalist at the UKStartUp Awards in June 2025.

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CONSULTING

Part of what makes Hotel Fam Club different is the education, guidance & constant industry insights behind it.

 

Our travel advisors aren’t just asking for stays blindly. They are given insights and help on how hotels operate and how decision-making actually works.

 

That means when an advisor approaches you for a fam stay, they do so with professionalism, respect for your revenue pressures and a clear understanding of what’s valuable to you.

 

In other words: fewer “free stay hunters,” more serious sellers who know how to turn a night with you into bookings.

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Hotel Fam Club Ltd 2025. Company number 12432499
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